Retail Price History
| Date | USD ($) | EUR (€) | CHF | JPY (¥) |
|---|---|---|---|---|
| 2026-01-23 | 57,200 | 55,650 | 50,950 | 8,493,100 |
Sourced from official brand websites.
Market Price History
MARKET PRICE
Prices collected from several sources reflect prices in different markets.
Our pre-owned price estimate
$115,427
As of Mar 1, 2026
RETAIL PRICE
Retail price suggested by the company or authorized dealer. Retail price depends on region and foreign currency.
Price from authorized dealer
$57,200
As of Jan 23, 2026
Datejust 31: 18K White gold – m278289RBR-0028
TECHNICAL DATA
| Brand: | Rolex |
|---|---|
| Family: | Rolex > Datejust > Datejust 31 |
| Reference: | 278289RBR |
| SKU: | 278289RBR-0028 (m278289RBR-0028) |
| Name: | Datejust 31: 18K White gold – m278289RBR-0028 |
| Produced: | 2025 In production |
| Country of Manufacture | |
|---|---|
| Limited edition | |
| Certification |
MOVEMENT
| Caliber | |
|---|---|
| Movement type | |
| Power reserve | |
| Functions | |
| Display |
3 hands, Central seconds hand, Central hour hand, Central minute hand, Date window at 3:00 |
CASE
| Case material | |
|---|---|
| Crystal | |
| Diameter | |
| Thickness | |
| Lug width | |
| Water resistance | |
| Caseback |
| Bezel material | |
|---|---|
| Bezel type | |
| Bezel rotation |
DIAL
| Hour markers | |
|---|---|
| Dial colour | |
| Dial finishing | |
| Hands | |
| Luminescence |
STRAP
| Type of clasp | |
|---|---|
| Strap material | |
| Buckle material | |
| Buckle type |
VARIATIONS
Detailed description
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