Retail Price History
| Date | USD ($) | EUR (€) | CHF | JPY (¥) |
|---|---|---|---|---|
| 2026-01-23 | 37,500 | 36,500 | 33,500 | 5,570,400 |
Sourced from official brand websites.
RETAIL PRICE
Retail price suggested by the company or authorized dealer. Retail price depends on region and foreign currency.
Price from authorized dealer
$37,500
As of Jan 23, 2026
Datejust 31: 18K Yellow gold – m278278-0020
TECHNICAL DATA
| Brand: | Rolex |
|---|---|
| Family: | Rolex > Datejust > Datejust 31 |
| Reference: | 278278 |
| SKU: | 278278-0020 |
| Name: | Datejust 31: 18K Yellow gold – m278278-0020 |
| Produced: | 2018 In production |
| Country of Manufacture | |
|---|---|
| Limited edition | |
| Certification |
MOVEMENT
| Caliber | |
|---|---|
| Movement type | |
| Power reserve | |
| Functions | |
| Display |
3 hands, Central seconds hand, Central hour hand, Central minute hand, Date window at 3:00 |
CASE
| Case material | |
|---|---|
| Crystal | |
| Diameter | |
| Thickness | |
| Lug width | |
| Water resistance | |
| Caseback |
| Bezel material | |
|---|---|
| Bezel type | |
| Bezel rotation |
DIAL
| Hour markers | |
|---|---|
| Dial colour | |
| Dial finishing | |
| Hands | |
| Luminescence |
STRAP
| Type of clasp | |
|---|---|
| Strap material | |
| Buckle material | |
| Buckle type |
VARIATIONS
Detailed description
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